Category: Uncategorized

Free Solo Climbing El Capitan Yosemite National Park – Joe Rogan and Alex Honnold

The Joe Rogan Podcast begins by introducing and talking to a well-known free solo climber, Alex Honnold, who has had segments on 60 minutes, articles in Time Magazine, and National Geographic respectively. He is the only person to have free solo climbed, a method of rock climbing without ropes or harnesses, El Capitan, a nearly 3000 vertical feet rock formation located in Yosemite National Park, without ropes or harnesses. They talk about how he handles the pressure when climbing Honnold stating he maps out every move and imagines exactly how it will feel when he makes each carefully calculated move. They then talk about their diets for a brief moment, and Honnold is given some sort a dietary supplement, “F Bomb”, or Fat Bomb. The product gets some free advertising and promotion from Rogan. They then go back to talking about free solo climbing, and address the question of “can’t you just climb without harnesses and have a parachute as a safeguard?”. This is not foolproof as the wall must be more than vertical so that one doesn’t just tumble down the rock wall. They then move into discussing how mountains and rock forms difficulty are rated in the rock climbing community, the hardest grade being 15d, second hardest routes being 15c, 15b’s, and so on. They then go on to talk about how he trains, and also how Honnold had taken a bad fall from 12 feet onto a jagged boulder. They then get off track and talk about boxing and how injuries are so common in the sport. This isn’t uncommon for Rogan to relate back to boxing, mixed martial arts, or fighting. From there Honnold and Rogan begin to talk about how injuries are prevalent in sports, and how some of the more violent sports are culturally accepted such as bull riding, football, and fighting. Honnold states he isn’t a big fan of seeing people get hurt in sports as it may be a waste of human potential. It wasn’t the first time Alex Honnold had climbed El Capitan, he talks about how he and a friend climbed it in attempts to set a speed record. They set the record and in the process of climbing it with a partner, he details how his friend fell approximately 100 feet but his ropes and equipment saved him. In another more unfortunate instance, a friend of Honnolds that was climbing El Capitan had taken a fall that broke both his legs and had to be saved by the search and rescue team in Yosemite. Toward the end, Rogan asks Honnold if he plans on doing free solo climbing for the rest of his career. Alex then details how he had trained for over 20 years to be able to reach his goal of free solo climbing the El Capitan rock formation in Yosemite. He begins to talk about how he is environmentally motivated to take part in solar energy projects, that are not only good for the planet but good for the people that are recieving what they are providing. He is working to provide access to people without power, or in areas that do not have as much light or resources necessary. Honnold even predicts that in a century solar power as the primary means of energy. He talks about his motivation behind his solar project and wanting to create a better world by implementing renewable energy (solar), and preserving the natural beauty of the world. Bill Burr, a famous comedian and good friend of Rogan, has his podcast mentioned when talking to Alex Honnold about him potentially creating his own podcast so he can raise awareness about his cause and detail his experiences. Joe even states he would advertise for Honnold’s podcast if he starts one. I enjoyed the podcast as I used to rock climb when I was younger and always had respect for people that could scale such huge rock formations. It is a true test of mental will and strength, and Alex Honnold did an excellent job in the interview. A good potential advertiser in the podcast may have been The North Face, as it is right up there ally and they would get good exposre for their brand if they marketed on that specific podcast.Half_Dome_from_Glacier_Point,_Yosemite_NP_-_Diliff

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Potential Jobs

Digital Marketing Coordinator

Vail Resorts

https://jobs.vailresortscareers.com/corporate/job/Broomfield-Digital-Marketing-Coordinator-CO-80020/510782100/?feedId=213200&utm_source=Indeed&utm_medium=organic&utm_campaign=krtppc_winter20182019

Job Preferences

  • 1+ year experience in a similar position including online interactive experience.
  • Experience problem solving with non-digital stakeholders, explaining technical aspects in common vernacular.
  • Experience with web analytics.
  • Highly organized and able to multitask complex unrelated needs of the business.
  • Experience prioritizing competing requests based on larger business goals; experience having to set priorities for stakeholders.
  • Experience working with content management systems, like WordPress, Drupal, Umbraco, or others

I should continue to familiarize myself with web analytics and also finish certifications I am working towards.

Digital Marketing Manager

Vail Resorts

https://jobs.vailresortscareers.com/corporate/job/Broomfield-Digital-Marketing-Manager-CO-80020/508579500/?feedId=213200&utm_source=Indeed&utm_medium=organic&utm_campaign=krtppc_winter20182019

JOB REQUIREMENTS: 

  • Bachelor degree in Marketing or related field, MBA or advanced degree a plus
  • A minimum of 5 years of digital marketing including strategy and execution – required
  • Agency experience, retail experience, leadership experience and budget management experience – required
  • Ecommerce, digital and social media marketing experience – required
  • 3+ years of Supervisory experience
  • Proficient in MS Outlook, Word, Excel, Powerpoint
  • Deep experience using modern CMS platforms, fluency in HTML, CSS, et al, and strong experience with Adobe Creative Suite apps.
  • Any Flash, Rich Media and/or video editing skills a plus — preferredEnglish fluency

Obtain a degree in the related field of advertising and public relations while also gaining commerce experience. Get supervisory experience over time as well. Programming experience and Adobe Creative Suite apps also should be pursued.

Digital PR and Outreach Specialist

The Motley Fool

http://careers.fool.com/openings/?p=job/oE3s8fw1&__jvst=Job%20Board&__jvsd=IndeedSponsored&nl=1

Responsibilities

  • Collaborate with Editorial team to establish and execute a content strategy focused on media placement and external link acquisition.
  • Build and nurture long-term relationships with journalists, media outlets, and prominent bloggers.
  • Develop outreach campaigns including concepting, outlining, and drafting outreach collateral, outreach emails, and contributor articles.
  • Identify new media placement and link building opportunities & initiate strategies.
  • Optimize outreach campaigns through critical analysis of messaging, audience responses, and resulting brand placements to continuously improve campaign results.
  • Coach internal talent on best practices for engaging with media.
  • Research and test new PR and external outreach tactics. Never settle.

Qualifications

  • 2-5 years of professional experience in public relations, journalism, media, communications, and/or search engine marketing.
  • Financial media experience preferred, but not required.
  • Ability to present information clearly, concisely and engagingly to an audience.
  • Ability to handle multiple high priority projects and work under tight deadlines.
  • Excellent verbal, written and digital communication skills. Familiarity with AP Style is a plus.
  • Creative thinker, with an ability to use both data and intuition to inform decisions

I will continue to gain public relations experience and also focus on financial media in order to get experience in that specific area. Continue to learn APA style.

Communications Specialist

Apex Management Inc.

https://apexhcm.com

Primary Functions:

  • Collaboratively implement communications strategies to promote our clients’ products
  • Generate new business by prospecting customers and initiating contact
  • Build relationships with consumers and retain current customer base
  • Provide suggestions and assist in campaign development
  • Professionally present products and build profit by effectively communicating value
  • Conduct high level meetings and conversations with management staff
  • Assist in teaching and training team members to contribute to the overall success of the campaign

Preferred Qualities:

  • Professional, positive and energetic
  • Charismatic and extroverted
  • Outstanding interpersonal communication skills
  • Goal driven and self motivated
  • Passionate about learning new skills
  • Sports minded with a student mentality
  • BA/BS preferred

Obtain a BA/BS in P.R. and Advertising, gain experience in the field.

Social Media Specialist

Page 1 Solutions, LLC

https://www.page1solutions.com/jobs.html

JOB DESCRIPTION:

  • Support and work as part of a professional Marketing team
  • Create and update Social Media profiles (Facebook, Instagram, Twitter, Pinterest, LinkedIn)
  • Research and write relevant posts for multiple clients
  • Analyze campaign performance and implement changes necessary to increase desired results
  • Creating and managing Facebook ads and boosted posts
  • Generating monthly reporting for both organic and paid campaigns

REQUIREMENTS:

  • Excellent Writing Skills
  • Excellent Communication Skills
  • Excellent Organizational Skills
  • Ability to multi-task and think outside of the box
  • Self-Motivated
  • Team Player
  • Good computer/internet skills
  • Comfortable working with a multitude of social platforms
  • Photoshop skills preferred, but not required

Experience:

  • Social Media Marketing: 1 year (Preferred)

I would need to learn more about paid Facebook advertising, and also learning photoshop to a degree would help me stand out.

Social Media Specialist

Stickergiant.com 

https://workforcenow.adp.com/jobs/apply/posting.html?client=stickergnt&jobId=11803&source=IN

ESSENTIAL DUTIES & RESPONSIBILITIES

  • Create and deliver social media engagement strategies for StickerGiant customers and fans across channels such as Twitter, Facebook, LinkedIn, Instagram
  • Write, edit, schedule, execute and measure digital content across all platforms
  • Track and analyze content-related data and reports related to measure effectiveness of campaigns and content
  • Synthesize analytic information, develop insights, and use insights to better inform future content and campaigns
  • Create post-worthy social media content such as graphics, gifs, videos, copy & campaigns in alignment with StickerGiant brand guidelines
  • Provide editorial support for video and podcast scripts
  • Engage new customers on social media channels, moderate and resolve issues quickly
  • Collaborate with Marketing team on special projects such as generating copy for ads, participating in podcasting, and supporting other marketing strategies and initiatives

EDUCATION AND FORMAL TRAINING

  • Bachelor’s degree in Communications, Journalism, Business Psychology, Entrepreneurship, Marketing, Public Relations, Business Management, Math, Statistics or related discipline
  • 2-4 years experience in social media and digital marketing for business
  • Excellent writing and communication skills
  • Proficient in math and statistics
  • Google Analytics preferred

KNOWLEDGE, SKILLS, AND ABILITY

  • Demonstrated experience conducting competitive research, benchmarking, messaging and audience identification to inform social media strategies
  • Experience with online content production and scheduling methods with large scale and reach
  • Experience maintaining social media pages, company profiles and brand sentiment
  • Proficiency in written communication, grammar, proofreading, editing
  • Highly creative, able to incubate new ideas and experiment regularly
  • Google Analytics reporting, analysis and social listening tools
  • Experience measuring social media metrics, developing analysis, and performing continuous improvement for future campaigns
  • A desire to learn and understand business operational frameworks such as Entrepreneurial Operating System (EOS) and Open Book Management
  • Able to manipulate data in Excel

Continue to learn analytics, excel, and furthering my proficiency in social media platforms. Obtain a degree in Public Relations.

 

Publicist, Public Relations & Marketing, Economic Development

Development Counsellors International

https://aboutdci.com/careers/account-executive-public-relations-marketing-economic-development/

Qualifications

  • Minimum of 1-3 years of PR experience required; prior agency experience preferred
  • Strong writing capabilities
  • Strong media relations and marketing skills across a variety of industries
  • Solid track record of placing articles in top-tier and trade media on behalf of clients
  • Excellent client management and interpersonal skills
  • Strategic, creative thinker who can develop and execute integrated PR and marketing programs
  • Ability to balance multiple clients, work on tight deadlines and have a drive for hitting goals
  • Working knowledge of PowerPoint & Excel
  • Experience in digital marketing and social media is a plus
  • BA or BS in Economics, Business, Journalism, Public Relations, Communications

Gain public relations experience from another agency and integrate public relations and marketing programs for them. Complete the Bachelor of Science in Public Relations.

Operations Communications Internship

Steelcase 

https://steelcase-openhire.silkroad.com/epostings/index.cfm?fuseaction=app.dspjob&jobid=5348&company_id=17072&version=1&jobBoardId=3338

What you will be doing:

Lead a 2-3 communication projects from kick-off meeting to project close, independent of manager oversight

    • Gather information from project team members; organize and consolidate all information into meeting notes, project summaries and/or story synopsis
    • Evaluate project needs and recommend strategies, project frameworks, schedules, creative approaches and processes to meet project goals
    • Effectively manage schedules, meetings, budgets, internal and external resources while working within project parameters

In addition to leading your projects you may also have the opportunity to support the larger Operations Communications teams by:

  • Writing, proofing and revising a variety of copy projects including blogs, communication and launch plans, presentations, and video scripts
  • Crafting infographics, PowerPoints, and other graphic visual communication tools
  • Creatively contributing to video projects

I would need to apply.

Social Media Intern

Management Business Solutions

https://www.linkedin.com/jobs/view/social-media-intern-fall-semester-at-management-business-solutions-llc-908890073

QUALIFICATIONS:

  • Must be current undergraduate or graduate student pursing a degree in Marketing, Public Relations, or Communications.
  • Experience working with Social Media required.
  • Junior status required; senior status preferred.
  • Time management and high organizational skills are a must.
  • Must be proficient with Microsoft Outlook, SharePoint, and various social media platforms
  • Interest in social media and/or marketing activities.
  • Ability to interact with diverse populations.

I would need to apply.

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Infogram

I was surprised that the social network snapchat did not have nearly as many users as Instagram, as I see both being used what I thought was equally as frequently between students my age. However the data accounts for total users, and not a specific age group. I also expected twitter to have more than 500 million users, when in fact it only was stated there were less than 400 million, with a total of 336 million.Screen Shot 2018-10-02 at 7.25.30 PM.png

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Social Media + You

Whether it is a form of news, entertainment, or a way to communicate with friends and family, social networks can be a tool that can improve the quality of one’s life. Social media has had a large impact on society and is widely used because it allows users to easily connect with friends, family, or even people they may not have met in real life. Social media plays a role in many people’s lives each day due to the vast amounts of data that can be viewed with a simple tap of the finger, or mouse click. Today, over 1 billion people are active on Instagram, while Facebook leads with over 2.1 billion active users as of July 2018 (Statista, 2018). Ease of accessibility paired with the fact that users can find what they desire in a short period of time, are two reasons that it may be possible to become addicted to, or dependent on social networks. As these networks are more closely intertwined in our lives each day, it can become a much higher priority to use the networks one may get so accompanied to using on a regular basis. Utility everyone receives from engaging on social networks is different from person to person, however the main reasons are to raise visibility on things deemed interesting, to gather useful information, or to release emotional stress. Those who tend to spend all day on sites such as Twitter for example, usually are quick to give rational excuses for their lack of self-control. If habitual usage persists without restraint, and is acted on continuously without regard to stopping, behavioral or social problems may develop. Users addicted to social media may feel anxious, depressed, or a feeling of isolation. Despite the negative traits that come with social media overuse and addiction, the urge to log back in and refresh their pages can seem irresistible to those suffering from the very problem, in hopes of a new follower, new content, or an influx of “likes” on one’s latest post leading to the desired feeling of satisfaction or pleasure. All in all, it is ultimately left up to the user to determine how frequently they use social networks, and so the power is left to the individual to take into consideration their usage habits, their value of their time, and the utility they get from using these networks. Social media is not only re-shaping the way we communicate, it is also given us a new way for individuals to connect, in ways not possible before. For example, I had two good friends in high school, twins, whom both moved abroad to Sweden before we graduated. Using social media, the three of us can both message each other directly, or as a group, and communicate with one another without being charged a premium by our phone networks via the Instagram platform. As noted earlier, we can also share things we deem interesting with one another and continue to keep our friendship alive in a way not possible before social networks. If one practices self-control, and is self-aware of their social media practices, they should aim for virtue, not vice, in terms of excess or defect when using networks in an effort to use social media in a healthy manner. 

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Photo by Pixabay on Pexels.com
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About me

I am a student currently living in Allendale Charter Township, Michigan. My interests range from technology to entrepreneurship. I am also interested in Investing and innovation. https://about.me/rozell/

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